From Boot Camp Advertising And Marketing Hell To Boot Camp Advertising And Marketing Bliss
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I asked him to share is journey with you because he pretty much went through hell when he was setting up his fitness boot camp business and boot camp marketing systems.
Take it away Mac! It was probably a little more than a year.
I was checking out Bedros and his blog, listening, reading, and thinkingjust not so much DOING. Finally, after the 3rd time one of my 1 on 1 personal training clients cancelled, like 7 minutes before our session I said I AM DOING IT DAMMNIT! The boot camp I meantso I went to work. I pretty much lined out what I thought where the prime locations for my boot camp and started trying to set meetings.
Using Bedros words of wisdom (with a little Hochman thrown in for good measure) I crafted an email that made ME even want to do business with me!
I sent out 7 emails and got 5 responses. I thought that was pretty darn good and I went through them carefully and weeded them down to 3 and then set meetings with each one. The first guy was a crotchety old dude who had been teaching gymnastics since 1961.
Hmmmlets seethree 40120 soccer fields, two 8090 all purpose fields, all indoor, 57000 total sq ftcan you say DING DING DING! Now, it was time get my boot camp marketing in order!
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From: (Bedros Keuilian) http://ptpower.com/boot-camp-marketing-bliss/